J. Rich - Columbia College Chicago

J. Rich

Professor Emeritus
Chair Emeritus



J. Dennis Rich is Professor and Chairman Emeritus of the Business and Entrepreneurship Department at Columbia College Chicago. From January 1991 to August 2009, he was Chairperson of the department. He was founding director of the Center for Arts Policy at Columbia College Chicago, a position he held until June of 2002. The Center focused on applied research related to democracy and the arts; it also presented the Democratic Vistas lecture series cultural policy. Currently, Rich is an adjunct faculty member teaching Entertainment Marketing on-line. 

Rich is also a consultant, researcher and lecturer. His international works includes colloquia, workshops, scholarly presentations, and lectures in India, Mexico, Russia, Italy, Australia, Spain, Albania, Austria, Georgia, the Czech Republic, Finland, Estonia, Hungary, Germany, France, Serbia, Hong Kong, and Ukraine. He has guest professor at the Internationales Zentrum für Kultur und Mangement in Salzburg, Austria and the Fachhochschule Potsdam, in Germany. He was also head of the faculty for the ICCM Summer Academy. He is a contributor and co-author of several books including Marketing Planning for Culture and the Arts: Fundamental Principles and Practices for Building an Effective Marketing Campaign, and Marketing Culture and the Arts, which is published in thirteen languages. He is also the author of numerous articles. He is trained in theatre, has an extensive arts management background and held management positions in a variety of performing arts organizations including BalletMet, the Columbus Symphony Orchestra, and Studio Arena Theatre.  Rich received his PhD from the University of Wisconsin-Madison (where he was a Wisconsin Alumni Research Foundation Fellow), his MA from San Francisco State University, and a BA from Grinnell College.

Instructional Areas

Entertainment Marketing International Arts Management Marketing Strategy Planning and Policy Making (Graduate) Fund Raising (Graduate/Undergraduate) Marketing Principles (Graduate) Comparative Cultural Policy (Graduate/Undergraduate)

Creative Practice and Research Interests

Cultural Policy Fundraising Practice Marketing Culture and the Arts Contemporary Arts Management Practice


B.A., Speech and Theatre Grinnell College 1967
M.A., Theatre San Francisco State University 1969
Ph.D., Theatre & Drama University of Wisconsin 1975