Sandra has over 12 years of experience in strategic marketing and consulting including project work for Fortune 500 companies (Apple, AT&T, Nordstrom, PepsiCo, Nintendo, VAG Group, La Presse, Toyota, Microsoft, etc.) and is a Chief Business Advisor & Founder of Enakta LLC, a business strategy consultancy that offers advisory services in strategic marketing, business development, and professional coaching. In addition, she currently serves as a Marketing & Communications Chair for the Chicago Chapter of the Christopher & Dana Reeve Foundation. In recent years, teaching has become her passion and before coming to Columbia, Sandra enjoyed her position of an Adjunct Professor of Integrated Marketing Communications and Internship & Career Development courses at Loyola University Chicago Graduate School of Business. Her other teaching endeavors include guest lectures on e-Marketing at Middlesex University in London, intensive Integrated Marketing Communications Strategy course within the SSME Master Program at Faculty of Informatics, Masaryk University in the Czech Republic, NGO Marketing Course at the University of Economics Prague, Czech Republic, and educational seminars for organizations in the US and Europe. Sandra holds a BBA (Economics & International Business) and MBA (Marketing & Operations Management) from Loyola University Chicago, completed 12-year education at Academy of Music, Czech Republic and two Project Management Certifications (Northwestern University, International Institute for Learning). Her project management work has been published in 2010 and 2013 editions of Dr. Harold Kerzner's book on Best Practices in Project Management. Other research interests include history of marketing and advertising, arts marketing, art history in the marketing context, student retention, etc. Born in the Czech Republic, Sandra speaks Czech & Polish fluently with communicative knowledge of German, French, and Spanish. In her spare time, she loves reading about art, visiting art exhibitions, playing tennis, cooking and exploring wine.
Marketing, Creative Marketing, Promotional Marketing, Marketing Strategy, Branding, Graduate Marketing Principles, Creativity in Marketing, Global Marketing, Branded Entertainment, Advertising, Social Media, Arts Marketing, Non-Profit Marketing, NGO Marketing, Integrated Marketing Communications (IMC), Marketing Plans
Creative Practice and Research Interests
History of Marketing, History of Advertising, Arts Marketing, Project Management, Art History in the Marketing Context, Student Retention, International Program, Creative Project Management