Columbia College Chicago

Business and Entrepreneurship offers you comprehensive preparation for managerial and entrepreneurial careers in music promotion and distribution, international arts management, live entertainment and the performing arts, museums and galleries, traditional and new media, marketing, and professional and collegiate sports. We offer eight Bachelor of Arts degrees and a Master of Arts Management degree, as well as minors in Arts Management, Interactive Media Development and Entrepreneurship, and Marketing.

Majors & Programs

For requirements and more information about these programs, visit the course catalog.


Advanced Management, BA

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To lead businesses in any industry, you need vision. As a Columbia student, you’ll master traditional business skills with a distinctive focus on the creative industries. This wide-ranging and rigorous major allows you the flexibility to study management practices in a variety of disciplines, from music to design to visual arts. You’ll take a deep look into financial management and organizational strategy, and gain leadership experience in building high-performing teams, allocating resources and making strategic decisions.

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Arts Management, BA

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Managers make the arts and entertainment world work. You’ll graduate with the skills of a traditional business degree, but with a distinctive focus on the creative industries. With this wide-ranging major, you’ll have the flexibility to study management practices in a variety of disciplines, from music to design to visual arts. And because you’ll plan and execute arts events in the city and beyond, you’ll gain access to the business community through our powerfully connected faculty and alumni.

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Concentrations:
Arts Management, Film Business, BA

Students majoring in Arts Management study a core of management fundamentals and have the option to choose the discipline-specific concentration of Film Business.


Design Management, BA

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Successful design projects require strong managers to foster a creative culture and an efficient workflow. As a Design Management student, you’ll gain a dynamic skill set that prepares you to build and lead creative teams and innovative design processes. You’ll learn the techniques of design thinking and how to help organizations meet their goals in visual communication, branding, marketing and product design. You’ll enter the industry with real experience as a project manager, operations director and strategic thinker.

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International Arts Management, BA

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Art doesn’t have borders. Your business degree shouldn’t, either. In this program, you’ll discover how to engage in creative processes around the world. You’ll learn how to collaborate across languages, policies, politics and socioeconomic differences. Hands-on experience is crucial, so you’ll have the opportunity to study abroad learning first-hand about a particular country’s cultural, entertainment and media enterprises. Because the program is based in Chicago, a hub of international travel, you’ll have ample opportunities to interact with creatives from around the world.

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Live and Performing Arts Management, BA

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It takes a team of professionals to bring a live event from concept to reality. As a Live and Performing Arts Management student, you’ll learn what it takes to produce concerts, festivals, theatre shows, dance performances, sporting events and more. From booking to promoting, producing to touring, you’ll gain experience by developing logistics and strategy for real events. You’ll graduate ready to execute plans, problem-solve on the fly and enjoy the electricity of crowds at events that you produce.

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Marketing, BA

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The competition for audience attention is fierce. To succeed, you’ll need to master the latest strategies and tools to market effectively across platforms and audience types. As a Marketing student, you’ll learn how to communicate effectively, harness the power of collaboration, and identify and analyze audiences. You’ll work with real clients to craft marketing strategies and develop your portfolio through hands-on experience. You’ll learn from leading Chicago-based marketing professionals and cross-train in a variety of communication disciplines.

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Media Management, BA

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Gain the skills to shape what’s next in mass communication technology. In our Media Management program, which focuses on digital and social media, you’ll gain forward-thinking training for the evolving industries of journalism, radio, film, TV and social media. You’ll gain first-hand experience that will prepare you to fill emerging roles at traditional or startup companies. And you’ll enter the field with the skills to be a digital entrepreneur, strategic marketer and creative manager.

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Music Business Management, BA

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You love music. Make it your career. The music industry is no longer only about a few big record labels and artists. It’s a diverse, constantly changing field where connecting artists and audiences is more direct and more competitive than ever before. At Columbia, you’ll gain the forward-thinking skill set that will prepare you for a range of careers in artist management, production, publishing, record label management, or social media and brand strategy.

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Social Media and Digital Strategy

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Columbia’s Social Media and Digital Strategy major is where digital content and marketing meet social media platforms. As a graduate of this dynamic new program, you’ll be valuable to companies and brands in the arts, media, entertainment, fashion, retail, startups, nonprofits, government agencies and a growing number of industries. You’ll produce creative content for Snapchat, Instagram and video platforms, and you’ll use social media to communicate with consumers. Here, you’ll learn about the business and strategic aspects of social media.

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Sports Management, BA

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You don’t have to be a professional athlete to make a career in sports. Career opportunities in the industry range from agents and marketing managers to athletic directors to merchandising and sponsorship executives. You’ll graduate with the skills to plan promotional events, manage sports venues and run box offices. You’ll also have access to one of the premier sports entertainment cities in the world, with opportunities to intern and work at the city’s sporting events, games, runs, rallies and expos.

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Television Executive Producing and Entrepreneurship, BFA

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The BFA in Television Executive Producing and Entrepreneurship is a professional degree that addresses the growing need to prepare students to launch and manage entertainment projects while maintaining creative control of their productions (a position typically referred to as the executive producer or showrunner). The curriculum is designed to immerse students in the key aspects of producing and entrepreneurship that include expert storytelling, script development, project and people management, collaboration methods, multi-platform distribution methods and project financing.

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Visual Arts Management, BA

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Do you want to develop art exhibits, manage galleries and museums, or represent influential artists? With this degree, you’ll gain the critical knowledge you need to succeed in the world of visual arts management. You’ll run an on-campus gallery, curate your own exhibitions, intern at leading cultural institutions and work alongside innovative arts professionals. You’ll leave Columbia poised to make your mark in a rapidly changing field and shape what’s next in the visual arts industry.

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Arts Management Minor

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All creative work has a business side. Our Arts Management Minor gives you a practical introduction to the management, financial and organizational skills necessary to manage an individual, entrepreneurial or organizational career in the arts.

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Design Management Minor

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Design projects have a business side. The Design Management Minor allows you to strengthen the managerial and entrepreneurial skills you need to support your own creative career and increase your employability. Students study the management of design projects and learn the techniques of design thinking, visual communication, branding, marketing and product design.

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Entrepreneurship Minor

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A minor in entrepreneurship will prepare you to launch and manage new businesses in the entertainment industry. Today’s companies seek creatives with sound business acumen and entrepreneurial thinking. Build those skills and learn how to create your own employment opportunities.

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Intellectual Property Management Minor

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Prepare for a career in the arts and entertainment industries with a minor in intellectual property management. To be successful, artists, entrepreneurs, decision-makers and executives need to be able to analyze, protect, negotiate and leverage their intellectual property assets, such as copyrights and trademarks. Learn how revenue generation, brand building, exposure, and artistic and business collaborations come into play through business, legal and market analysis.

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Interactive Media Development and Entrepreneurship Minor

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As a student in this program, you’ll learn to develop interactive technologies such as games, mobile applications and other software¬¬ and how to turn your creations into a profitable business. This minor combines media business and interactive arts and media courses for a versatile skill set in internet and mobile industry strategies, as well as programming and scripting media.

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Live and Performing Arts Management Minor

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Learn the business side of live entertainment with a minor in live and performing arts management. Understand how to manage, book, present, produce, promote and tour live entertainment. Choose core business courses to build your management, leadership and entrepreneurial skills, and practice your skills with real-world projects in practicum courses.

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Marketing Minor

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No matter where you take your professional or creative career, you’ll need to know how to market your unique strengths. Columbia’s digitally-focused Marketing Minor offers a foundation in strategic and innovative marketing that can help you promote your projects and widen your career options after graduation.

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Music Business Management Minor

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The Music Business Management Minor allows you to strengthen the managerial and entrepreneurial skills you need to support your own creative career and to explore career options in the music business. The minor complements major programs across disciplines for students studying music performance, music composition, audio arts, music production and marketing.

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Sports Management Minor

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Diversify your major in advertising, radio, television, journalism or marketing with a minor in sports management. Prepare for a strong career in a niche market with an understanding of sponsorship, box office management, talent management, and entrepreneurial and leadership.

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Talent Management Minor

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Learn how to leverage your or your clients’ skills with a minor in talent management. Develop skills to manage and brand yourself, along with core entrepreneurial and leadership skills. You’ll learn how to manage talent and work for a talent agency. This minor especially complements actors, visual artists, authors, musicians, entertainers and comedians.

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Visual Arts Management Minor

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The Visual Arts Management Minor allows you to strengthen the managerial and entrepreneurial skills you need to support your own creative career and to explore career options in the visual arts. If you’re interested in managing and curating exhibitions, running a gallery, or working in a museum, auction house or nonprofit arts organization, this minor offers a variety of courses based on professional practice.

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