Laurence Minsky’s “Audio Branding: Using Sound to Build Your Brand” Available March 28
Advertising associate professor Laurence Minsky collaborates with U.S. Managing Director of Sixième Son Colleen Fahey to write Audio Branding: Using Sound to Build Your Brand. The book provides a process for creating an audio brand, contains case studies from such organizations as Michelin, Renault and the Atlanta Convention & Visitors Bureau regarding their use of audio branding, and covers issues such as the dominance of audio-enabled devices, infusing sound into brand identity and building brand presence through daily user experience.
Released through KoganPage, it was released worldwide March 3 and available for purchase in the United States March 28
Released through KoganPage, it was released worldwide March 3 and available for purchase in the United States March 28
Recent News
- Dance and Cultural Studies Alum Brianna Heath '17 on the Importance of Listening to Your Genuine Self
- Pinball Wizard Jessica Durbala '21 Launches Her First Game
- Art History Assistant Professor Onur Öztürk on Architecture, Decolonization, and Our Intertwined World
- Alum Mary Kate Ashe '19 Promotes Accessibility at SXSW
- SXSW: Columbia College Chicago Students Experience the Ultimate Field Trip