Laurence Minsky’s “Audio Branding: Using Sound to Build Your Brand” Available March 28

Advertising associate professor Laurence Minsky collaborates with U.S. Managing Director of Sixième Son Colleen Fahey to write Audio Branding: Using Sound to Build Your Brand. The book provides a process for creating an audio brand, contains case studies from such organizations as Michelin, Renault and the Atlanta Convention & Visitors Bureau regarding their use of audio branding, and covers issues such as the dominance of audio-enabled devices, infusing sound into brand identity and building brand presence through daily user experience.
Released through KoganPage, it was released worldwide March 3 and available for purchase in the United States March 28