Study Abroad in Prague Summer 2013
Global Marketing Program | 6 Credits | 54-2550
May 27 – 28 June 2013
The Marketing Communication Department is once again excited to offer a study abroad program during Summer 2013 where students learn to apply marketing principles to real life situations. Students will have the unique opportunity to work on a marketing strategy project for an existing client of DraftFCB Prague, a Chicago-based advertising agency.
In addition to working with the ad agency, students will attend a workshop at taught by Diplomats from the Ministry of Foreign Affairs, network with Czech marketing professionals, Partner with students from the University of Economics in Prague to work on a local non-profit marketing campaign and visit many multinationals located in Prague like Microsoft and AXA Insurance Company. They may have a chance to acquire future internships through the Prague program networks. You will also visit several culturally significant sites to learn about the history and experiences of the Czech citizens.
The program is a five-week marketing and cultural study course taught by Columbia College faculty with many international guest speakers. This six-credit program can count towards a department elective or College elective, and satisfies the Global Awareness credit requirement.
About Prague: Situated on the River Vltava in central Bohemia, Prague has been the political, cultural, and economic centre of the Czech state for over 1100 years. The city proper is home to more than 1.2 million people, while its metropolitan area is estimated to have a population of over 1.9 million. Prague is widely considered one of the most beautiful cities in Europe with preserved examples from all periods of its history and is among the most visited cities on the continent.
Students and Faculty stay in a four star in the city centre close to cultural, historic and tourist sites. Please attend an informational meeting offered several times during the Fall and Spring semesters for more details and follow the updates on Facebook: https://www.facebook.com/groups/pragueprogram/
For More Information, Contact: Sandra Kumorowski at email@example.com