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Spring 2011 Advertising & Public Relations Department Award Winners

Student Engagement Awards

The Student Engagement Awards recognize student involvement and leadership throughout the Columbia College community.

Awards Received

Organization of the year
Public Relations Student Society of America, PRSSA
Anne Marie Mitchell, faculty advisor

Advisor of the year
Anne Marie Mitchell, Assistant Professor

Program of the year: Red Hot Runway
Public Relations Student Society of America, PRSSA

The Advertising & Public Relations Department's PRSSA chapter in collaboration with the Chicago Red Dress Party successfully held Red Hot Runway, a fashion design competition which simultaneously helped raise awareness for HIV/AIDS. The event also served as a prelude to the organization's first-ever Red Dress Party in Chicago.

Fifteen Columbia College fashion designers were selected through an audition process. The designers had three weeks to create one red dress. Red Hot Runway attracted 300+ guests, 10+ press placements in Chicago publications and raised hundreds of dollars for Chicago Red Dress Party. Event details included four local celebrity judges from the fashion industry, a video (included above), the announcement of three winners and fabulous prizes.

National American Advertising Federation (AAF) Student Advertising Competition

The National AAF Student Advertising Competition is a yearly competition where students take on real clients, creating an advertising campaign using various strategies including original research, strategic planning, traditional/nontraditional media, full media plan, budget, timing, and more. Columbia College has been participating in the competition for the past 15 years. This year the client was JCPenney and the challenge was to motivate female shoppers ages 25 to 34 years old. The national competition took place in San Diego, California.

The Advertising & Public Relations Department’s Practicum Class of 2010/11 placed in the top 10 at the American Advertising Federation’s National competition. They competed against more than 150 schools.
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Awards Received

First place, District, Regional Competition
Eighth place, National Competition

iStockphoto Best Use of Imagery Award

Strategic Media Plan Award
The Strategic Media Plan Award is given to one student each semester enrolled in the Introduction to Media (54-2900) course. The selected student is based on the judge’s evaluation of their final media plan. The media plan has to include marketing objectives, media objectives, product research, media strategies, target audience analysis, geographic analysis, seasonality, communication goals, media tactics, financial statement, overall presentation, and more. The winner receives a $250 cash prize.

Spring Winner: Emily Taus (Junior, Public Relations)
Fall Winner: Suzanne Miller (Sophomore, Advertising)