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Columbia College Chicago
Madeleine Moore Burrell

Madeleine Moore Burrell

Madeleine Moore Burrell is the retired founder and head of Moore Creative, a New York marketing firm, which has launched identity campaigns for several major New York hospitals and has provided concepts and training tools to organizations including The Association of Junior Leagues International and the National Urban League. She founded the firm in 1985. In 2004, Moore Creative became part of Public New York, an agency that was formed by several longtime agency executives. Madeleine Moore Burrell was chairman of Public New York as of 2006. Madeleine Moore Burrell and Moore Creative have also been affiliated with the New York-based advertising firm Austin & Williams. Madeleine Moore married advertising icon Thomas Burrell in 2008 and they reside in Chicago.

Madeleine Moore Burrell is an expert in multi-cultural marketing. She headed the first African-American marketing firm awarded a post-apartheid contract with South Africa, launching the Sister City agreement between New York City and Johannesburg. Additional clients have included Beekman Hospital in New York, Anheuser Busch, and the Apollo Theater. For over a decade Madeleine Moore Burrell marketed the annual New Orleans Essence Music Festival, and the annually televised Essence Awards on FOX TV. She spearheaded the licensing of Essence Eyewear and Sun wear with national merchandising and advertising campaigns.

Madeleine Moore Burrell was trained as an industrial designer. Her first career ranged nearly ten years as an industrial designer with Henry Dreyfuss Associates and Goretz Industrial Design. She has designed products ranging from John Deere tractors and Datsun dashboards, to American Airlines interiors and the first snowmobile for AMF. She also designed the first plastic hanger in the U.S., pay phones for Bell Atlantic, industrial cameras for Polaroid and sewing machines for Singer. Madeleine Moore Burrell's experience also includes serving as managing editor of The Smithsonian Institute: American Visions Magazine, and Editor-in-Chief of New Dawn Magazine, the Sunday supplement to The Afro-American Newspaper.