About Marketing Communication
The Marketing Communication program offers concentrations in Advertising, Marketing, and Public Relations. The core purpose of the department is to educate students in the theory and practices of their chosen field. Our approach not only helps students find their first jobs in their chosen field, but also enables them to climb faster and farther than their counterparts entering the job market from other institutions. The curriculum is structured to give students versatility by cross-educating them through required courses and suggested electives in the three concentrations. The versatility makes our students more desirable as “hires” in the marketing communication field, where professionals want well-rounded students who have integrated knowledge as well as skills in their specialized concentration.
Marketing Communciation Website
Recommended First-Semester Classes
We recommend students take the following courses within their first two semesters as a Marketing Communication major:
- 54-1500: Introduction to Marketing
- 54-1600: Introduction to Advertising
- 54-1700: Introduction to Public Relations
We recommend transfer students with 60 credits or more try to take all three courses above during their first semester.